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Mediacorp celebrates 80 years of radio with year-long initiative

Thursday 7 January 2016, by SIGNIS

Singapore, Brussels, January 7th, 2016 (SIGNIS/Channel news Asia). To mark 80 years of radio broadcasting, Mediacorp has planned a series of activities to engage listeners, advertisers and the community.

Radio transmission first started in Singapore back in June 1936 with one radio station operating from a Government building in Empress Place. From just a single station, Mediacorp today has a network of 13 FM stations that broadcast mainly in the four national languages.

"Mediacorp’s radio stations play an integral role in the lives of Singaporeans reaching out to more than 80% of the population," said Mediacorp. "On average, each Mediacorp radio listener spends more three hours a day tuning in to their favourite stations."

Series of radio 80 initiatives planned

To celebrate the occasion, Mediacorp has planned a series of activities to engage its listeners, advertisers and the community. Mediacorp Radio 80 celebration highlights include:

  • Voice of Radio. Singapore’s top three radio stations – LOVE 97.2FM, YES 933 and Capital 95.8FM – will launch a search for the next generation of Chinese-speaking radio talents. Winners will be offered a deejay contract with Mediacorp.
  • 80 in 80. The concert giveaway will see Class 95, Gold 905, 987FM and Lush 99.5FM giving away 80 concert experiences to listeners during call-in contests. A grand winner at the end of the year will win eight concert experiences in 2017.
  • News: Music To My Ears. Singapore’s only English news and talk station 938LIVE will present a unique concert with newsmakers in Singapore and Asia jamming with young local indie singers.
  • Viva Karnival & Rentak Singapura ROCK 80! Popular Malay stations, Warna 94.2FM and Ria 89.7FM will bring listeners together with deejays in a fun-filled carnival topped off by a concert celebrating the Malay rock hits of the ’80s.
  • Mother’s Day Extravaganza. Oli 96.8FM will honour eight 80-year-old mothers who have made an immense impact in the lives of others.
  • Radio Gives Back. An initiative launched in 2011 to celebrate the 75th anniversary of radio broadcasting in Singapore makes a comeback. In reprising this corporate social responsibility activity, Mediacorp will adopt 80 needy families and provide them with household necessities for an entire year, supported by their sponsoring partners, Daikin Airconditioning (Singapore), Chan Brothers Travel and Harvey Norman.
  • Radio 80 Exhibition. An exhibition on 80 Years of Radio in Singapore will be presented at the National Museum of Singapore, in collaboration with the Singapore HeritageFest 2016. This exhibition will focus on the importance of radio in bringing communities together, and its influence on our cultural identities.
  • TV sitcom. A 13-part comedy broadcast on Mediacorp’s Channel 5 will feature a fictional radio station with a bunch of talented, eccentric deejays. Cameo appearances by popular radio personalities can be expected.
  • An update of MeRadio. Mediacorp’s radio app, which reaches over 500,000 visitors monthly, will see a refresh by introducing a better interface for accessing all of Mediacorp’s 13 radio stations and new features to enhance listeners’ experience.

Ms Debra Soon, Head, Family (English) and Premier Segments and Chair of Mediacorp’s Radio 80 Committee, said: “People love radio for its personal and portable nature. Our radio stations have thrived by focusing on listeners, and remaining informative and entertaining. In a disruptive media landscape, we will continue to adapt, so look forward to more innovations from us, to take radio beyond 80 years.”

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