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Brazil : Catholic broadcasters focused on audiences at the SIGNIS TV Seminar 2015

Tuesday 15 September 2015, by SIGNIS

Brussels, September 12th, 2015 (SIGNIS) - Around forty Catholic TV producers and broadcasters coming from Africa, Europe and the Americas met from 22nd to 25th August in Aparecida, Brazil, to exchange their products, projects, and ideas around the theme “Knowing your audience: Connecting to the periphery.”

The seminar, held just footsteps away from the National Sanctuary of Our Lady of Aparecida, opened with a mass at the spiritual heart of this country with continental dimensions. Participants were then welcomed by Cardinal Dom Raymundo Damasceno Assis (Archbishop of Aparecida), Frank Frost (SIGNIS Vice-President and Chair of the TV Desk), and Sr. Helena Corazza, fsp (President of SIGNIS Brazil). The event had the support of CELAM (Latin American Bishops’ Council ) and SIGNIS Latin America and the Caribbean .

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The participants of the TV Seminar 2015 at TV Século XXI

Two and a half days of interaction by the participants was kicked off by a dynamic panel discussion featuring a presentation by Jose Paulo Hernandes, of the Gallup research organization, on important trends and demographics in media usage at global level.

Hernandes was followed by three case studies on the impact of audience research on the branding and programming of specific stations, presented by Leslie Torres from Televida (Dominican Republic), Juan Carlos Greiffenstein from Tele VID (Colombia) and Ana Paula Provazi from Rede Vida (Brazil). Two of the four National Catholic TV stations in Brazil, TV Século XXI and TV Aparecida, gave further concrete perspective on the importance of “knowing your audience.”

Show-and-tell sessions, as always, provided the heart of the programme. Participants, utilizing videos and/or power point presentations submitted in advance for efficiency, were able to showcase their television channels/production houses, newest productions or multimedia initiatives. This year saw 19 presentations by participants coming from Kenya, USA, Russia, Croatia, Czech Republic, Puerto Rico, Argentina, Italy, Brazil, France and Curaçao. Marking a first, which typified the international reach of the Seminar, the group enjoyed a very special live presentation from Taiwan via the internet.

The participants of the seminar also had the opportunity to pay live visits to TV Aparecida and TV Século XXI, in Valinhos near Campinas. Fr Edward Dougherty, founder of the latter, welcomed the participants and presented the iContentTV project, a platform for selling, acquiring, or sharing free audiovisual content of broadcast quality.

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The panel “Knowing your audience”

Another angle on audience research with the local flavour of Latin America was presented by two professors of the University of Sao Paulo and part of the Ibero American Observatory of Telenovela, Silvia Torreglossa and Ligia Prezia Lemos offered a presentation about “Telenovelas Audiences” pointing out key insights into some ways this extremely popular television genre can have positive impact on the social behaviour and popular imagination of Brazilian audiences.

The last morning was dedicated to conclusions around the theme: “Knowing your audience: Connecting to the periphery.” Participants’ reactions reflected a widely felt benefit from their mutual exchanges around the theme, leading not only to ideas for future work in their own spheres, but the value of cementing old friendships and creating new ones.

The SIGNIS TV Desk also announced that the next TV Seminar will most likely be in Asia, in the second half of 2016.

Find pictures of the Seminar here.

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