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UNESCO Handbook on Media Awareness

Brussels, November 13, 2006 (Unesco) - The UNESCO website is offering a new media education handbook free to download in PDF format. This handbook Principles of Awareness-Raising For Information Literacy, a case study by Richard Sayers has been written to provide guidelines for developing process of awareness-raising.

"Awareness is a somewhat broad and vague term, yet one that is intuitively widely understood. As part of a permanent and interactive communication flow, awareness-raising is a process which opens opportunities for information exchange in order to improve mutual understanding and to develop competencies and skills necessary to enable changes in social attitude and behaviour. To be effective, the process of awareness-raising must meet and maintain the mutual needs and interests of the actors involved."

Theories, principles and techniques are offered in this manual based on the experiences of those who have developed practices that were successful and that met certain expectations. Rather than presenting generalizations, the handbook focuses on one event, the United Nations Literacy Decade 2003-2012. The success of the Decade depends on the involvement of all. Governments, school systems, academic and research centres, the mass media, private enterprises, social organizations, and educational, cultural and religious institutions, all have a place and a role to play in this endeavour. UNESCO and also SIGNIS support networks of many kinds, and awareness-raising is a necessity in determining the kind of networks which must be shepherd.

This handbook introduces the principles of public awareness-raising with particular emphasis on global efforts to promote awareness of Information Literacy. The objective, through this handbook, is to offer a helping hand to everybody involved in awareness-raising processes by endowing them with comprehensive information about what, how and when issues are to be raised in order to embark successfully on the journey to raising awareness.

Principles of Awareness-Raisin For Information Literacy, a case study is available for download at http://unesdoc.unesco.org/images/0014/001476/147637e.pdf

SIGNIS

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