Media education
print the article

Related articles
  1. Pilot project – Media literacy for all
  2. Voice & Matter Communication, Development and the Cultural Return
  3. Summer School on Media Literacy and Media Education Research
  4. The Global Forum for Media Development 2016
  5. Global Media and Information Literacy Week 2016
  6. Summer School on Communication and Religion
  7. Training : “Communication and Media Skills for youth and Social Work”
  8. Riga Recommendations highlight Media and Information Literacy as a life code for sustainable development
  9. Conference on "Media and Information Literacy for Building a Culture of Open Government"
  10. The European Council encourages Media Literacy
  11. Enhancing Media literacy in Jordan
  12. “Online reporting: Telling Africa’s story on the web”, training in Kenya
  13. "Comunicar" April issue is out.
  14. Communications seminar in Nigerian diocese of Ijebu-Ode
  15. Church in Namibia Trains Personnel in News Reporting and Photojournalism
  16. Media Literacy Council creates customised emojis
  17. Media Education in Recife
  18. New tool to rate media programmes
  19. Media Literacy in the United States and its latest developments
  20. Media and information literacy course for youth by UNESCO
  21. Media Literacy in the Middle East
  22. Changing the way young girls perceive media
  23. Social media education in Canada
  24. Empowering indigenous girls and women in Bangladesh through media
  25. Are you media literate or just media proficient?
  26. Enhancing media education through media tour
  27. Media literacy in the Indian public sphere
  28. 5 free mobile apps to improve media literacy
  29. Media literacy: not just for big kids
  30. Proposals to enhance ’cyber wellness’ among youth
  31. The importance of media literacy
  32. 1st Media Literacy Week in U.S.
  33. The Media Literacy Week in Canada celebrates its 10 year!
  34. How to talk to children about disturbing news
  35. Reflections on Media Education Futures
  36. Young journalists and activists engage in media monitoring in Palestine
  37. Forum Media and Development: Initiating change
  38. Young people studying the media in Czech republic
  39. New Media and Communication: Technology matters, but people matter more !
  40. Respect in a Digital World is the theme of Media Literacy Week 2015
  41. Media Literacy and the Common Good: A Link to Catholic Social Teaching
  42. Promotion of media education for Nigerian children
  43. Fr Peter Gonsalves is the new dean of the Faculty of Social Communication at the SPU .
  44. SIGNIS India : Training young catholic media professionals to think critically and creatively .
  45. Zambia : Bishop Hamungole challenges diocesan administrators
  46. Indonesia : ACN formation programme in social communication
  47. SIGNIS offers Catholic media, “Music in a box” - a mobile audio production studio !
  48. Agents and Voices : A Panorama of Media Education in Brazil, Portugal and Spain, edited by Ilana Elea
  49. Media Education Seminars Conclude and Highlight Education in the Solomons
  50. Puskat Marks 40th Anniversary with Media Education Seminar
  51. "Media Education Is a Must" for Santhome Communications Centre
  52. FMM Sisters in Chennai Call Parents to Protect their Children from the Effects of the Media
  53. Media Education Short Course for Solomons’ Youth
  54. Media Education Workshop in the Solomons
  55. Media Education Seminar: Analyzing and Learning in a Media-rich Environment
  56. 4th Media Seminar in Honiara: "You Can Change your Lives"
  57. ‘Media Education’ for All Parents of a School Run by FMM Sisters in India
  58. Santhome Communications Centre Produces Fifteen Media Education Trainers
  59. Media Education Seminar in the Solomons Focuses on Newsletter
  60. Media Education Seminar in Papua New Guinea
  61. Children our First Concern and Hope for the Future
  62. ReFOCUS: Malaysian Media Education Initiative on YouTube
  63. Media students Complete Church Training in the Solomons
  64. Johannesburg 2007: The Goals of the 5th World Summit
  65. Johannesburg 2007: A Voice for Children in the Media
  66. Johannesburg 2007: SIGNIS Workshops at the 5th World Summit
  67. US National Media Education Conference 2007
  68. Lola Kenya Screen Wins Grand Prize at Fifth World Summit on Media and Children
  69. Women’s Interfaith Media Literacy Initiative Launched
  70. Johannesburg 2007: SIGNIS Delegation to the 5th World Summit
  71. International Children’s Day of Broadcasting 2006
  72. UNESCO Handbook on Media Awareness
  73. Media Education in Malta - Historical Perspectives and Current Developments
  74. Solomon Students Present Short Films in Media Education Project
  75. Paper of Prof. David Buckingham about Media Education
  76. Media Education Seminar: "Media is for Everybody"
  77. Fr. Joe Borg elected head of IAMCR section
  78. CREC to provide formation courses in pastoral communication to seminarians
  79. New Russian Books Devoted to Media Education

New Media and Communication: Technology matters, but people matter more !

Brussels, October 6th, 2015 (SIGNIS/GC) Dr Jan Servaes, who had studied at the Catholic University of Leuven, Belgium in the 1980s was one of the special guests in 2009 at the SIGNIS congress in Chang May where he gave a highly appreciated talk about the new trends in media and community.

He has been interested in the work of SIGNIS for years and informs us also about his research and whereabouts. He is a specialist in journalism, communication, new media, social change and development. He taught at universities in Belgium, Australia, Thailand, The Netherlands and the US. Now, he is professor and the Head of the Department of Media and Communication at the City University of Hong Kong. He holds the UNESCO Chair in Communication for Sustainable Social Change and is also the Director of the SBS Center ’Communication for Sustainable Social Change’ (CSSC) at the University of Massachusetts Amherst, USA.

Servaes edited in 2014 the book " Technological Determinism and Social Change " for which he brought together a dozen of specialists in this field : Valentina Bau; Melissa Brough; John Hartley; Ellen Hommel; Yalong Jiang; Rico Lie; Rich Ling; Patchanee Malikhao; David Morley-Morley; Christine Ogan; Yong Jin Park; Emily Polk; Song Shi; Marko Skoric; A.M. Smelik; Colin Sparks; Jo Tacchi and Karin Wilkins. The aim of this book was to shed new light on this theoretically and above all practically significant issue, and to question the role of technology and culture in social change.
It challenges us to reconsider and rethink the impact of new information and communication technologies on civil society, participatory democracy and digital citizenship in theoretical and methodological contributions, through the analysis of specific cases in Australia, Bangladesh, Belgium, China, Colombia, Kenya, Netherlands and the United States.

Almost all chapters are eye openers. One can be mentioned because it could help in the interreligious dialogue with Buddhists in the field of media. Servaes presented them in his introduction.

Buddhism, ethics and media

Patchanee Malikhao’s chapter concerns the critical sociological studies of mediated culture, intercultural communication for development, technology and Buddhism. Critical sociology aims at studying how the meaning, values, attitude, norms, belief or disbelief systems, and worldview of the audience in a given postmodern culture change due to the messages perceived from media institutions.

She complements this from a Buddhist phenomenological perspective in order to find strategies to alter the unfavourable changes embedded in media technology and media institutions to more sustainable orientations. Further is noted that Phra Dhammapidok, a famous Thai Monk, argues that the root cause of unsustainable development lies in the lack of ethnics. Sustainable development and social change is impossible without a change in the way of thinking that mankind can steward nature by using technology. Technology has become a tool of the cult of success, implying the dwelling on growth and progress in line with the modernization ideology.
To achieve desirable social change of sustainability, according to Buddhists, is to develop “evolvability”, or the potential to live in Harmony with other human beings, wildlife, and nature. This needs a redefinition of Western ethics, is one of the conclusion: “Intercultural communication for a sustainable social change and the competencies associated with an intercultural sensibility are presented as possible ways out of the stalemate”.

Access to information and communication technologies

Furthermore, what this books underlines is that the access to information and communication technologies is a necessity, and the importance of access should not be trivialized, but a plea for digital literacy implies recognizing that access is the beginning of Information and Communication Technologies (ICT) policies and not the end of it.
Digital literacy requires using the Internet and social media in socially and culturally useful ways aimed at the inclusion of everybody in the emerging information/knowledge society.

Technology matters, but people matter more.

Professor of Media, Religion and Culture at the VU University Amsterdam Cees J.Hamelink said about this book that it provides—through its scholarly contents and excellent structure—essential guidance to understand how deterministic approaches stand in the way of putting people first and facilitating sustainable social change. Invaluable reading for researchers, teachers and policymakers!


print the article