Media education
print the article

Related articles
  1. Pilot project – Media literacy for all
  2. Voice & Matter Communication, Development and the Cultural Return
  3. Summer School on Media Literacy and Media Education Research
  4. The Global Forum for Media Development 2016
  5. Global Media and Information Literacy Week 2016
  6. Summer School on Communication and Religion
  7. Training : “Communication and Media Skills for youth and Social Work”
  8. Riga Recommendations highlight Media and Information Literacy as a life code for sustainable development
  9. Conference on "Media and Information Literacy for Building a Culture of Open Government"
  10. The European Council encourages Media Literacy
  11. Enhancing Media literacy in Jordan
  12. “Online reporting: Telling Africa’s story on the web”, training in Kenya
  13. "Comunicar" April issue is out.
  14. Communications seminar in Nigerian diocese of Ijebu-Ode
  15. Church in Namibia Trains Personnel in News Reporting and Photojournalism
  16. Media Literacy Council creates customised emojis
  17. Media Education in Recife
  18. New tool to rate media programmes
  19. Media Literacy in the United States and its latest developments
  20. Media and information literacy course for youth by UNESCO
  21. Media Literacy in the Middle East
  22. Changing the way young girls perceive media
  23. Social media education in Canada
  24. Empowering indigenous girls and women in Bangladesh through media
  25. Are you media literate or just media proficient?
  26. Enhancing media education through media tour
  27. Media literacy in the Indian public sphere
  28. 5 free mobile apps to improve media literacy
  29. Media literacy: not just for big kids
  30. Proposals to enhance ’cyber wellness’ among youth
  31. The importance of media literacy
  32. 1st Media Literacy Week in U.S.
  33. The Media Literacy Week in Canada celebrates its 10 year!
  34. How to talk to children about disturbing news
  35. Reflections on Media Education Futures
  36. Young journalists and activists engage in media monitoring in Palestine
  37. Forum Media and Development: Initiating change
  38. Young people studying the media in Czech republic
  39. New Media and Communication: Technology matters, but people matter more !
  40. Respect in a Digital World is the theme of Media Literacy Week 2015
  41. Media Literacy and the Common Good: A Link to Catholic Social Teaching
  42. Promotion of media education for Nigerian children
  43. Fr Peter Gonsalves is the new dean of the Faculty of Social Communication at the SPU .
  44. SIGNIS India : Training young catholic media professionals to think critically and creatively .
  45. Zambia : Bishop Hamungole challenges diocesan administrators
  46. Indonesia : ACN formation programme in social communication
  47. SIGNIS offers Catholic media, “Music in a box” - a mobile audio production studio !
  48. Agents and Voices : A Panorama of Media Education in Brazil, Portugal and Spain, edited by Ilana Elea
  49. Media Education Seminars Conclude and Highlight Education in the Solomons
  50. Puskat Marks 40th Anniversary with Media Education Seminar
  51. "Media Education Is a Must" for Santhome Communications Centre
  52. FMM Sisters in Chennai Call Parents to Protect their Children from the Effects of the Media
  53. Media Education Short Course for Solomons’ Youth
  54. Media Education Workshop in the Solomons
  55. Media Education Seminar: Analyzing and Learning in a Media-rich Environment
  56. 4th Media Seminar in Honiara: "You Can Change your Lives"
  57. ‘Media Education’ for All Parents of a School Run by FMM Sisters in India
  58. Santhome Communications Centre Produces Fifteen Media Education Trainers
  59. Media Education Seminar in the Solomons Focuses on Newsletter
  60. Media Education Seminar in Papua New Guinea
  61. Children our First Concern and Hope for the Future
  62. ReFOCUS: Malaysian Media Education Initiative on YouTube
  63. Media students Complete Church Training in the Solomons
  64. Johannesburg 2007: The Goals of the 5th World Summit
  65. Johannesburg 2007: A Voice for Children in the Media
  66. Johannesburg 2007: SIGNIS Workshops at the 5th World Summit
  67. US National Media Education Conference 2007
  68. Lola Kenya Screen Wins Grand Prize at Fifth World Summit on Media and Children
  69. Women’s Interfaith Media Literacy Initiative Launched
  70. Johannesburg 2007: SIGNIS Delegation to the 5th World Summit
  71. International Children’s Day of Broadcasting 2006
  72. UNESCO Handbook on Media Awareness
  73. Media Education in Malta - Historical Perspectives and Current Developments
  74. Solomon Students Present Short Films in Media Education Project
  75. Paper of Prof. David Buckingham about Media Education
  76. Media Education Seminar: "Media is for Everybody"
  77. Fr. Joe Borg elected head of IAMCR section
  78. CREC to provide formation courses in pastoral communication to seminarians
  79. New Russian Books Devoted to Media Education

Media literacy in the Indian public sphere

Mumbai, Brussels, January 4th, 2016 (SIGNIS/ K V Nagaraj/ Vedabhyas Kundu/ Ashes Kr. Nayak ). Three Indian specialists in media education, K V Nagaraj, Vedabhyas Kundu and Ashes Kr. Nayak, recently published an interesting article in which they argued that media literacy is becoming more marginalised in the Indian public sphere. Their article “Marginalization of Media Literacy in Indian Public Sphere” can be consulted here.

The first of their many observations is that the public sphere is shrinking with the dominance of private ownership of media and market forces. The public sphere is slowly emerging as a conflict arena between corporate and civil society activities. In light of these perspectives, efforts should be made to empower and enhance the capacities of citizens to evaluate media performance critically and this confirms the need for media literacy programmes.

No formal media and information literacy studies in India

JPEG - 11 kb
Ashes Kr. Nayak

Since there is no formal media and information literacy course in any academic institution in the country, the gap is to be bridged by third sector initiatives. The thrust of such initiatives, however, should be able to capture the multicultural and pluralistic nature of Indian society.

The enormous influence and interests of the corporate in the media sector do not unfortunately provide much scope for media literacy promotion. K.J. Kumar has said that “The primary goals of media education are thus the conscientization, empowerment and liberation of the community and of society as a whole. Its concerns are the promotion of equality, social justice, democracy, freedom, human dignity and a more humane society. The methods or strategies it employs are dialogue, reflection and action.”
He links media education to ‘national development’ and argues the need for education for citizenship and democracy’.

While arguing the need to incorporate all traditional and indigenous forms of communications in pedagogy of media literacy, two other media researchers K.V.Nagaraj and Vedabhyas Kundu emphasise the centrality of emotional bridge building and respect for and understanding of other’s culture in the curriculum. They further underline the significance of Mahatma Gandhi’s nonviolent communication approaches in the curriculum of media literacy. Gandhi’s nonviolent communication can help in plugging obstacles to public discourses in the backdrop of different conflicts in different layers of Indian society.

Bano underlines how critical understanding of culture and traditions is important to respond to present realities and complexities. Issues and concerns in Ladakh could be totally different in comparison to Andaman and Nicobar Island, she points out. Unless and until we have the capacities to reflect meaning fully to concerns of others, we will not be able to contribute much to the strengthening of our democracy, she adds.

The need to develop critical understanding of social media

Another important aspect of media literacy education for enabling citizen’s contribution to the digital public sphere is developing critical understanding of the social media and its use. Syeda Rumana Mehdi underscores how the social media could be used creatively by young people for promoting a culture of peace.

The first steps to introduce media literacy

Further, according to young people like Ratna Kumari from a backward village of India who were trained in media, critical use of communications not only empowered girls like her but also gave them the insight to look seriously on issues such as girls’ education, health and sanitation. Meanwhile the Media and Information Literacy Curriculum for teachers developed by UNESCO in 2011 provides an important component in the global effort to promote media and information literate societies.

The time has come now to seriously consider the issue of marginalisation of media literacy in the public sphere and revitalise it by the concerted efforts of public policies to promote media and information literacy through the education system and media activists.


print the article