- Kenyan Catholic Nun Elected on International Communication Association Board
- UNESCO trained French-speaking African broadcasters on gender equality in the media
- Zambian Church and Civil Society Condemn Government Attacks on Citizens and Media
- The 38th Catholic Mass Media Awards
- Media Freedom is degrading in the EU
- Media Award to celebrate children’s right in Bangladesh
- The Catholics in Media Associates Awards
- The role of Christian media in the Middle East
- New Multi Media Centre at the Catholic University of Eastern Africa
- Report on views of Islam in Catholic media outlets
- "Desist from using Phones in Church", Warns Nigerian Archbishop
- Zambian Church Saddened with Muzzling of the Media
- BBC Monitoring’s Iraq Media Guide
- The Media Map Project
- Workshop for Catholic media houses in Malawi
- Kenyan Catholic nun nominated on International Communication Association
- Catholic media centre celebrates 15th anniversary
- The International Association for Media and History Challenge
- UN Women unveils new Media Compact
- Tanzanian Media Coordinators to network for bigger impact
- Malawian Catholic media directors hold workshop in Lilongwe
- New issue on peacebuilding and new media
- Satprakashan, the Regional Communication centre in India
- Catholic communicators’ association in Uganda re-elects office bearers
- BBVA Awards
- The Europe Parliament launches a photo contest
- Women in the Media - Beyond Clichés
- Time to change perception of Africa
- Top media fail to connect climate change, migration and food security
- Indian media have always supported freedom of individuals to speak out
- Media are defenders of human rights.
- Salesian Social Communication Delegates’ Meeting held in Chofu-Tokyo
- Media and Politics in New Democracies.
- 7th Edition of the African Media Leaders Forum
- Divine Word Priest receives Social Communication Leadership award
- United Nations Association of Australia - Media Peace Awards 2015
- Trinidad to host regional animation and digital media festival
- Public service media in divided societies: Relic or renaissance?
- Media and Human rights in the Pacific region
- Catholic Media Practitioners in Nigeria urged to be more pro active
- Young South-Korean on a mission with Smartphones
- Venezuela : Bishop Lückert León spoke about the media in his country
- Vatican and Communication: Looking at the year 2014
- Evangelization Goes Mobile in India
- Bono, a man of faith rather than a singer
- Bono, a social communicator rather than a rock star
Workshop for Catholic media houses in Malawi
Lilongwe, August 17th, 2016 (Amecea). The Catholic Media Managers in Malawi met in Salima for a ten-day audience research workshop organized by the Research and Social Communications Commission (RSCC) which is under the Social Development Directorate of the Episcopal Conference of Malawi (ECM).
Opening the workshop, Rt. Rev. George Tambala ECM Bishop Chairman for the RSCC challenged Catholic media houses to ensure that they keep the identity of the Church. “This audience research workshop has been organized for us to build our capacity as managers of the Catholic Media Houses. It aims at enhancing an understanding among us the station managers that audience research is very important for enabling the station to flourish by satisfying our audiences and stakeholders,” said Bishop Tambala.
He said the workshop which will end on the 19th August will help the Catholic Media Houses to see linkages between satisfying audience and stakeholders and attaining financial sustainability.
According to Bishop Tambala, the workshop will also give a practical experience of how to plan and do audience research in areas of reach for each Catholic media house. “Let it build our capacity that we can measure, understand and develop our audiences. The aspect of feedback is very important in communication. It is by knowing one’s readers’, listeners’, viewers’ feedback that we as Catholic Media Houses can fine tune our programming to suit the needs of our audience while at the same time suit the magisterium of the Church,” he said.
Facilitator of the workshop Dr. Nancy Booker said the course is designed to equip media managers for community radio stations in Malawi and for the Catholic Church in particular with research knowledge, skills and competencies to enable them effectively carry out audience research. “It will enhance the participants’ skills in planning, organising, executing and analysing audience research data, and using the data to help them make content, staffing, pricing of advertising and sponsorship and other key media decisions,” said Booker.
Dr. Booker said participants will also get acquainted with ethical issues that are likely to arise in their work as they conduct audience research to inform their programming and content decisions and that new technologies and their use for audience research will also be explored.
Rev. Father Gabriel Jana of Radio Alinafe of Lilongwe Archdiocese described the workshop as crucial, eye opener and beneficial to Catholic Media Houses.
The workshop is being attended by at least 30 managers including priests who are Directors of Catholic Media Houses that includes Radio Alinafe, Radio Maria Malawi, Radio Tigabane, Tuntufye FM Radio, Luntha Television, Montfort Media and Likuni Press.