Media education
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Media education has to be seen as a movement from a critical awareness of media language and techniques, through analysis of the values they project and their influence on our lives, towards a responsible participation in the use of media for the betterment of the person and of society.

The areas covered by SIGNIS in this perspective are very diverse: advertising, radio, popular music, film, television, video and Internet.

One of the results of media education should be an educated person who is able to create his or her own media statements, to provide feedback to the media producers and to actively exercise her or his right as a democratic citizen. So it is understandable that this work has become a priority of SIGNIS.

The SIGNIS media education project is to bring the world wide experience and efforts acquired in this field together, to utilize in an optimal way financial, material and human resources, to give a coherent response to the "onslaught of national and global media" and to institutionalize and to build a regional federation of media educators and/or media education organizations which are absent at the present moment.