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Brussels, 23 September 2019 (Jeune Afrique / Kantar) Kantar, an international research agency that offers insights into the behaviour of media users, has published the annual results of its study called Africascope.
Africascope is an audience research study to understand the media landscape in Africa and the consumption and behaviours of media users.
The published results cover 8 Sub-Saharan African countries: Burkina Faso, Cameroon, Côte d'Ivoire, Democratic Republic of Congo, Gabon, Mali, Republic of Congo and Senegal, all representing 19.1 million people aged 15 and over.
Congolese and Gabonese people watch the most television, but it is in Mali and Burkina Faso that radio is listened to the most. Regarding Internet use, Senegalese are the most frequent users.
In 2019, 92% of Africans watched television on a daily basis, representing just over 17 million viewers every day. On average, Africans spend 3 hours and 56 minutes a day in front of the television. Cameroon and the DRC are reaching the maximum scores with 94% and 96% of daily viewers respectively.
On average, 62% of individuals aged 15 and over listened to the radio daily in 2019. They spent an average of 1 hour and 29 minutes on it. The top countries for radio listeners are Mali with an average listening time of 2 hours 21 minutes per day and Burkina Faso, which peaks at nearly 3 hours 08 minutes. The other countries have a listening time close to the average.
To discover the first results of the study in detail, click here.