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Brussels, 3 March 2020 (SIGNIS Brasil). Created in 2016 in China, TikTok is a mobile application that allows users to share short-form videos.
Popular worldwide since 2018 and considered the most downloaded application in the world, Tik Tok has gained notoriety mainly among young audiences who create and share 15-second videos on the most varied themes: memes, songs, comedies, duets and choreographies.
Faced with the popularity of social networking and misinformation about the Covid-19 epidemic, better known as the coronavirus, the World Health Organization (WHO) created a profile on TikTok with videos containing useful tips for preventing the spread of coronavirus.
The first two videos on the WHO channel on TikTok have already had more than 46 million views.
According to the WHO, the epidemic caused by the new coronavirus is the first large-scale "infodemic", which it describes as "an overabundance of information - some accurate and some not - that makes it hard for people to find trustworthy sources and reliable guidance when they need it."